Here's a 'close to home' example of how branded 'niching' works to build visibility. As my developer Kirsten Dixson and I were building my new website (this one), I told her I wanted to showcase a group of respected colleagues to whom I could confidently refer prospects, as I just can't work with everyone, or even keep up with inquires.
As I thought about the resume and branding professionals I know well, I immediately thought of their specialties, their work styles, and the type of clients with whom they prefer to work. I had that clarity because they are so visible and branded in the careers industry. I know them, I know what they do, and I know I can trust them to deliver value to my referrals.
How would it feel for you to be that visible? To be so top-of-mind in your field? What would that mean in terms of your career? With purposeful branding you can create that visibility and reap the benefits.
As my speaking partner Kim Batson and I say in our brand presentations, 'You'll be the hunted, not the hunter!'