Strong, compelling personal brands are not an accident. They are nurtured, strategized, refined, and they are always top of mind. Every career or personal choice is -- at some level -- a brand choice: Is it on brand or not? Will it support the brand, or not? Will it build brand authenticity and visibility, or not?
Strong personal branders know the power of branding, and its need for consistent attention. In fact they welcome branding because it gives shape and focus to their actions. Everything has a distinct purpose. In fact every action attracts the notice of the brand's target and leaves "non-targets" uninterested.
And that's a good thing – because great branding, built on authenticity and passion, simplifies decisions by automatically “repelling” opportunities that aren't a fit -- the stronger the brand the more aligned the opportunities -- the others fall away.