Five years ago I was you. I barely knew what Twitter was - it seemed like just another useless time-sucking social media site, with the emphasis on "social."
No one was more surprised than I to find that I was the proud co-author of the first book about using Twitter for career advancement and job search to be written by three experienced career coaches who know what works in careering and job search - and how Twitter makes it all work better.
Why a book on Twitter for careers? Simple. Twitter is one of the most useful (and most misunderstood) career-building, opportunity-attracting tools - and most people still think is for "birds, nerds, and kids." And in this economy, career-minded professionals and job seekers (even very senior executive job seekers) need all the help they can get - a support system, a vibrant network, job leads, research tools, and more - and they can get it from Twitter.
Executives have a unique opportunity to build their brands and extend their hands on Twitter - to be seen as visible, viable, and valuable leaders - and to help others on the way. We know the value of an exec's time is sky-high so we've created a plan that (after your short learning curve) will allow you to use Twitter effectively in just 15 minutes a day.
The Twitter Job Search Guide has more than a dozen fascinating stories of successful job seekers who found meaningful work on Twitter, 140 "Tweets" from career experts, advice from some of the most innovative recruiters around, and pioneering ways to use "short form" thinking to power up your career communications (resumes, letters, pitches, etc).
My co-authors @SusanWhitcomb, @Chandlee, and me, @CEOCoach, invite you to drop your suppositions about Twitter, and join the growing number of corporate leaders, recruiters, companies, thought leaders, bloggers, news sources, and "just folks" who find that Twitter is truly what Chris Brogan calls "the informational pulse."
Twitter attracts avid fans and die-hard skeptics. Please comment and let us know why and how you use Twitter - or why you don't. Let's get the conversation going and share some great ideas, in the collaborative and generous spirit of the Twitter community.