Are you attracting Digital Dirt or Digital Desire? With today's virtually unlimited public access to a deep-dive of digital information about you, you MUST know what you look like on-line.
What are people saying about you? If you are a successful executive (or just about anyone), employers, recruiters, board members, the media, and even your friends and family will Google you.
What will they find? Good, bad, or indifferent, you want to know. Knowledge is power - power that will enable you to leverage what's positive and mitigate what's problematic.
Visit Reach Personal Branding's easy and fun Online ID Calculator to help you understand, track, and manage your on-line reputation.
For more information on excutive personal branding and online ID, check out these two books: the seminal guide to personal branding, Career Distinction by William Arruda and Kirsten Dixson and its companion guide to the new face of executve branding, Ditch. Dare. Do! 3D Personal Branding for Executives by William Arrudaa, and me, Deb Dib.