Today, William Arruda and I are celebrating the launch of our new book on 3D executive branding, Ditch. Dare. Do!
Purchase Ditch. Dare. Do! from Amazon TODAY, Tuesday April 23, from 12 am ET through 11:59 pm ET—and you'll receive nearly $4,000 in career-building gifts. But ONLY today!
And if you listen to LIVE to our special interview at noon eastern TODAY you might just win a prize; we'll be giving them out during the hour. Click here for details.
SO here's what to do...
2. And join us for our "virtual launch party interview," today at noon eastern time as Susan Whitcomb, noted career author and CEO of The Academies interviews us. You'll learn about "ditching, daring, and doing" for career success and joy, and learn how you can fit it in in just 9-minutes-a-day. And don't forget to listen live to be eligable for prizes!
Why care about Ditch. Dare. Do!?
In today's new world of work every executive is a contract player, every company needs strongly branded employees, and no one has any time. Traditional career management hasn't caught up; but the new guidebook hasn't been written—until now—with the release of Ditch. Dare. Do! 3D Personal Branding for Executives.
Ditch. Dare. Do! is personal branding revolutionized for today's rapidly evolving contemporary workplace—the next generation of William Arruda's time-tested Reach Personal Branding methodology (used by Fortune companies, leading universities, and hundreds of Reach-Certified Personal Branding Strategists worldwide).
Acknowledging the impact of Web 2.0, texting, Twitter, and the perennial distractions of multi-tasking, Ditch. Dare. Do! is deliberately bold and brief, with 66 fast, fun, furious branding strategies and 9-minute-a-day action plans. Crushing long-held assumptions and habits, the book "dares" the reader with a "ditch" (a mindset that must be shattered), a "dare" (a challenge to up their game), or a "do" (a critical action for success).
Executives—indeed anyone building a career—who accept the Ditch. Dare. Do! challenge will advance faster, support the corporate brand, and deliver greater value to their companies. They'll answer today's mantra—"So what? Make me care! Do it fast!"—in 15 seconds. Best yet, they'll become influential, indispensable, and incredibly happy at work!
Gretchen Rubin, author of the New York Times #1 bestsellers, The Happiness Project and Happier at Home, says, "William Arruda and Deb Dib understand personal branding better than anyone." and Daniel H. Pink, author of Drive, and A Whole New Mind, states, "This book issues a rousing challenge—are you up for it?"