My colleague Jason Alba had a thought provoking post over at the JibberJobber blog a number of years back, that still resonantes with me today.
He spoke of a VP he met on a trip - they discussed how difficult it is to have been fired and to then enter a new job with any kind of loyalty. Jason said he didn't think he could have that kind of loyalty again. The VP said, 'Sure you will have loyalty. But you’ll be cautiously optimistic.'
I think "cautious optimism" is a great response to a job market in flux. With C-level tenures shrinking to three years and under (CMOs are trending at just about 18 months!) loyalty tempered with cautious optimism for the length of employment sounds just about right.
Of course that doesn't mean one should be cautiously optimistic about doing the job - doing the job requires loyalty to the team and full-out optimism and energy.
In my comment on Jason's blog post I suggested that for savvy career activists who know that they must be prepared to move at anytime, a good phrase might be "Cautiously optimistic. Career-change ready."
Personal branding is today's career security because managing your brand makes you career-change-ready, by default.
When you know your brand and extend your brand's value into the marketplace you are career-change-ready. When you know your brand and how to transfer its value to new situations, you're a portable star. When you manage your brand to be known for one thing, not many things, and you make sure that one thing is authentic to you and is what the market needs, you're seriously "in it to win it!"
What do you need to do to create your own career (not job) security? You can find out in my new book, Ditch. Dare Do! 3D Personal Branding for Executives
Are you change ready?