Think about how good it feels when you are doing something you love; when time has no meaning; when your mind, body, and the environment around you are in perfect synergy.
That feeling, that energy, is what you get when you hit your "sweet spot" - when you are doing something "on brand" - something that is truly, authentically, you.
As a leader, how would you feel if you could work that sweet spot for pay, for career progression, for fun at work, for pure satisfaction, and get your teams to work theirs, too?
My passion is helping you identify and use that sweet spot - your personal (and professional) brand - to land faster, earn more, have fun, build great companies, and maybe even change the world!
I LOVE my job. I've found MY sweet spot. I get to help people catapult their careers and achieve their particular dreams. What's better than that?
My passions are innovation, people, and the power of branding—and visionary, gutsy leaders with a strong profit motive, a social conscience, and a sense of humor are my sweet spot—sharks and suits need not apply!
Known as The CEO Coach, I'm a Reach Master Brand Strategist, speaker, educator, and co-author, with William Arruda, of Ditch. Dare. Do! 3D Personal Branding for Executives. Bold, scrappy, hungry innovators who build today's best companies are my sweet spot.
These savvy execs appreciate our master-level, knock-your-socks-off branding and communications partnership. It sets them firmly on track to becoming even more influential, indispensable, and incredibly happy at work—positioned to thrive in today's "So what? Make me care! Do it fast!" marketplace.
A long-time innovator in the career industry, I was honored to be recognized for "sustained, enduring, and innovative contribution" as the first recipient of the Dick Bolles Career Management Alliance Parachute Award. I'm also honored that my work is featured in 30+ career books, and I've been quoted in the Washington Post, The Wall Street Journal, Forbes.com, BusinessWeek.com, and other major media. And I'm happy that I've been able to contribute my time and knowledge to the careers community—the home for dedicated professionals changing lives.
A love of language, passion for change, tough-love coaching style, and sense of the ridiculous run DNA-deep—traits inherited from my social-activist librarian parents, and management (or cat-herding!) skills learned as the eldest of their nine rambunctious children! It was good preparation for working with the high-energy innovators that I love.
I once took a fun political quiz that pegged me as a "liberal leaning libertarian." That contrarian label may help to explain my "profit with a purpose" vision and my unabashedly idealistic (and practical) mantra—"Changing the world one executive at a time!"
There was a time long ago when I used to be embarrassed to say that, but no more—it's the real me. My clients "get me," appreciate that I "get them," and that means that I get to help the coolest people—people I tremendously admire and enjoy—rise faster, earn more, have fun, and change the world! I love my job!
Reach Certified Master Personal Branding Strategist
Reach Certified Keynote Presenter
Certified 360 Reach Analyst
Certified Career Management Coach
Certified Get Clear. Get Found. Get Hired! (G3) Coach
Nationally Certified Resume Writer (NCRW)
Certified Professional Resume Writer (CPRW)
Certified Employment Interview Professional (CEIP)
Job Search and Career Transition Coach (JCTC)
Highlights of distinctions & publications
Winner of the Dick Bolles/Career Management Alliance Parachute Award for innovation and mentorship.
One of the world's first Certified Personal Branding Strategists
Co-author, Ditch. Dare. Do! 3D Personal Branding for Executives (Trades-Mark Press, 2013)
Co-author The Twitter Job Search Guide (JIST, 2010)
Winner of the Career Directors International Career Innovation Award for The Twitter Job Search Guide
Co-creator of the G3 Coach curriculum & certification
Contributor to 30+ career books
2 years as Partner and Career Branding Expert for the Career Thought Leaders Consortium think tank
Interviewed / quoted in the Wall Street Journal, Newsday, Fox News, Forbes and others
Conference presenter and keynote speaker
Co-creator of the 'Brand You World Global Telesummit'
6 years' service on the BOD of Career Management Alliance (formerly Career Masters Institute)
Co-founder of the National Resume Writers Association (NRWA)
6 years' service as NRWA Certification Commission member and NRWA newsletter editor
3 years as featured blogger and 'Ask the Coach' expert for Netshare.com
Known in the industry as 'Resident Trendspotter and Chief Innovation Officer'