The career communications (career comm) that brand-aware executives need today—like branded bios, LinkedIn profiles, leadership briefs, letters, and branded resumes—look very different than the traditional "job graveyard" resumes still being used by most executives.
Your career communications must adapt to new market conditions, and the new ways career value has to be communicated!
The Internet and texting have changed career comm dramatically...
...because they have accustomed people to read and absorb in bursts. We're now so used to short paragraphs surrounded by white space that a paragraph longer than several lines feels cumbersome. Concise writing, quick reads, and critical content mapped exactly to the target employer/industry are what's needed—and how the best career comm has adapted.
Just about anyone can write a “job graveyard” document (also known as a chronological “responsible for” resume). But NOT everyone can write a career marketing brief (also known as a branded resume) and a suite of branded career communications. And you can bet that kind of work won't be done by an outplacement firm or volume shop because it takes so much time to get it right.
The short pithy bio, resume, or cover letters that work today look simple.
Looks can be deceiving! Each one can be fully read in a few minutes—and it probably took 20+ hours to research and strategize, write and edit, polish and review, and re-edit and set. Great coaches are pros at helping you through this very important process—working with you to identify strengths, personal brand, value proposition, and accomplishments (and then dumping the ones that won't work to make a case for promotion or employment in the your target role or industry). The process is as important as the career comm deliverables because the intake process preps you to know all of the above.