Personal brand coaching is the catalyst many people need to help bring out, work toward, and achieve their very best (even dreams they thought were unattainable) in a way that they may not have been able to identify on their own. It's very cool.
But as an executive how do you choose a great personal brand coach, and can a personal brand coach be an executive coach?
A good personal brand coach must be able to articulate to you the kind of client with whom he or she works best (that kind of clarity is a baseline of personal branding!). And a good coach must be very willing to decline to work with you if you don’t fit that model (also a good indication of a strong personal branding foundation).
In addition, it’s important for you to know what it is you want from the relationship – do you want a coach who is a good listener who can ask the right questions to help you “see the unseen” within you, an accountability partner, a high-level trusted advisor (be aware that’s not as much about coaching as it is consulting / mentoring), a strategic partner, a cheerleader, perhaps all of the above?
Do you want someone serious, humorous, calm, energetic, enthusiastic, thoughtful? Chemistry means a lot in an effective coaching relationship - after all, strong brands attract and repel and that's what fit is all about.