A year or so ago, the Working Knowledge Newsletter (published by the Harvard Business School) posed the question “What Do YOU Think: Is There Too Little "Know Why" In Business?”
The column was written by Jim Heskett and featured two then-recent books on the role of purpose in business: Know-How, by Ram Charan and Purpose, by Nikos Mourkogiannis.
"Let others play with 'strategy' and 'tactics' and 'management.' Purpose is the game of champions." says Nikos Mourkogiannis.
According to Heskett, Mourkogiannis’ theory says transformation is based upon purpose found in four areas:
Discovery: challenge / adventure / innovation (as in dot.com 24/7 entrepreneurs)
Excellence: high-standards for the long-term (as in Berkshire Hathaway / Warren Buffett)
Altruism: serve first / profit will follow (as in Nordstroms)
Heroism: big plans to change industries / the way we live (as in Bill Gates / Microsoft)
I found this interesting because I see these areas and their impact reflected in my clients every day. My clients are corporate leaders who are pragmatic and purpose-driven, who can vision and execute, who are leaders and learners.
My clients sometimes lead Fortune companies; they sometimes lead less visible organizations. They always create impact and they often inspire. And they make a difference while delivering robust profits. They dream of what can be and make money doing it.
My clients find that coupling purpose, pragmatism, and passion can build great companies and it can change the world in small ways and large. It's the best of American capitalism.
Do you agree or disagree?
Do you think purpose can drive innovation and profits and world change? Is it all “New Age” drivel, the groundswell of a passing trend, or a sea change that is transforming the face of American business?
Where do you fall in the Discovery / Excellence / Altruism / Heroism quadrant? Do you fall anywhere in the quadrant at all?
And if you do, how do you reflect YOUR purpose in your work life? Do people know what you stand for? Are you in alignment with the values of your company? If you are a corporate leader, do you work to make profits with purpose?
If purpose is important to you, take a stand and be on brand!
Build a brand statement around your passion and purpose. Use it in all your career documents and use it as a basis for decision-making in your career. When you make your brand visible in all you do you’ll attract companies that are looking for someone like you. And, since as a leader, you reflect your company’s brand, being brand-aligned is critical! As you build your brand you’ll build theirs and as you build theirs your build yours/
Here’s my brand statement to the world: I am unabashedly passionate about helping visionary, gutsy, fun corporate leaders with a conscience build great careers, mold great companies, and even change the world a bit.
What’s yours? Get gutsy, get real, and get it out there!